-Kevin Durant, forward for the Oklahoma City Thunder of the NBA
Sure, there will be standout individuals at your organization, like Durant for the Thunder. But, if s/he can elevate the performance of others, recognizing that they too contribute towards the success of the whole, then you have an organization that’s on the cusp of doing great things.*
*a solid product, service or idea is also critical
– New Yorker who is transitioning to the corporate world after owning a business
Yes! What a wonderfully simple, yet clear way of expressing the challenge that so many of us face. Coming up with ideas is often the easy part; and there are always others willing to tell you what they think you should do. The hard part is, whether you are alone or with partners, to actually do the work necessary to bring the idea to life, and then not just sustain the idea, but to grow it.
– Jeff Bezos, internet entrepreneur and investor
Commitment to your idea. Courage to go against the grain. These and more characteristics are summed up in Jeff Bezos’ description of what it takes to invent. The same holds true when trying to build a business or launch a new marketing effort. If you believe in it, you just sometimes need to be stubborn-enough to persist in order to find eventual success.